What is Samsung AI TV?
Samsung AI TVs transform the way you experience entertainment, bringing convenience, customisation, and immersion to your living room. Let's explore how Samsung AI TVs can revolutionise your daily life by turning ordinary viewing into extraordinary experiences.
- How do Samsung AI TVs deliver great picture quality?
- What is AI upscaling?
- How do Samsung AI TVs make motion look smoother?
- How do Samsung AI TVs produce superior sound quality?
- What sound optimisation features are available on AI TVs?"
- How do Samsung AI TVs improve connectivity?
- What personalised experiences do Samsung AI TVs provide?
What benefits do Samsung AI TVs offer?
Samsung AI TVs are designed to make everyday viewing smarter and more immersive.
Using intelligent technology, these TVs automatically fine-tune picture and sound for the best possible experience, whatever you’re watching. But they go beyond visuals and audio — Samsung AI TVs adapt to how you watch, simplify how you interact with your TV, and make everything feel more intuitive.
Whether you’re unwinding with your favourite show or controlling your connected home, Samsung AI TVs add a smarter, more seamless layer to your entertainment space.
What makes Samsung AI TVs stand out?
Samsung AI TVs deliver an exceptional viewing experience, powered by advanced AI processors working at the heart of every screen. Acting as the TV’s brain, these processors intelligently manage picture, sound, and brightness in real time, bringing everything together for a smooth, immersive performance.
Beyond technical precision, this intelligence is personal. Over time, the AI processor adapts to how you watch - enhancing dialogue clarity, refining colour tones, and making subtle adjustments that feel naturally tuned to you. The result is a viewing experience that feels more considered, comfortable, and engaging.
Supporting it all is One Tizen OS, designed to keep everything running smoothly and intuitively. With OS updates supported for up to seven years, your TV continues to benefit from the latest features and improvements. Built-in Samsung Knox Security adds multi-layered protection, helping keep your personal data secure so you can enjoy every feature with confidence.
At the core of Samsung AI TVs is technology that doesn’t just display content - it responds to you. By adapting to what you watch and how you watch it, Samsung AI TVs make entertainment feel smarter, more immersive, and more intuitive than ever.
- * Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025.
- * Please note that the upgrade does not cover hardware-related performance, features or durability.
Top 5 Key Benefits of AI TVs
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Samsung Vision AI Companion
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Brilliant Picture Quality
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Superior Sound
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Seamless Connectivity
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Personalised Experiences
Samsung Vision AI Companion
Ask your companion anything
Getting help from an AI companion has never felt more visual or comprehensive, thanks to multiple AI agents working together. Whether you’re looking for style inspiration, exploring trending ideas, or finding the perfect taco spot nearby, answers come instantly with related video and image options to choose from — making discovery richer, more intuitive, and more personal than ever before on the big screen.
- * Feature available in certain models only.
- * Information based on current viewing is available on Samsung TV Plus only.
- * Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised.
- * Provides AI-created content - accuracy not guaranteed.
- * Feature accessible by the AI button, or by the Home button (long press) on the remote control without an AI button. Requires certain Bluetooth remote (TM2560E/TM2360E) (sold separately on some models).
Brilliant Picture Quality
How do Samsung AI TVs deliver great picture quality?
Samsung AI TVs deliver exceptional picture quality thanks to the powerful processors at their core. These smart chips work quietly behind the scenes, analysing every frame to ensure what you see is sharp, vibrant and true to life.
A key way this intelligence improves what you see is through AI upscaling, which enhances lower-resolution content by refining details, textures, and edges as you watch. AI also adjusts motion, brightness, and contrast automatically, so the picture adapts naturally to different content — from fast-paced action to darker, more atmospheric scenes.
For sports and other high-motion viewing, AI motion enhancement helps keep movement smooth and clear. In ball sports, where tracking fast-moving objects matters most, real-time motion detection ensures every moment stays crisp and easy to follow, delivering a seamless, uninterrupted viewing experience.
What is AI upscaling?
AI upscaling is a smart technology that makes everything you watch look sharper, clearer, and more vibrant. It works behind the scenes to reduce blur and noise, enhance details, and improve colour and contrast—so even older or lower-resolution content can look amazing.
On 4K and 8K TVs, like Samsung's Neo QLED 4K and 8K TVs, AI upscaling can make movies, shows, and even online videos feel like they were made for these high-resolution screens.
Not all upscaling is the same—how well it works depends on the TV. Samsung's AI upscaling stands out for its high precision and efficiency, powered by up to 768 neural networks to optimise every scene so your favourite content always looks its best.
How do Samsung AI TVs make motion look smoother?
Samsung AI TVs make motion look smoother through motion enhancement — a technique that intelligently adds frames between existing ones to make fast-moving objects appear more natural.
On Samsung AI TVs, AI Motion Enhancer and AI Motion Enhancer Pro help maintain visual clarity by accurately capturing ball movements, even when the ball is as small as a baseball. Whether it’s rapid action or subtle motion, the screen remains vivid and fluid — keeping you fully immersed in the game.
Superior Sound
How do Samsung AI TVs produce superior sound quality?
Samsung AI TVs deliver superior sound quality, powered by advanced processors that analyse and optimise audio in real time. Working seamlessly behind the scenes, they adjust volume levels, enhance speech clarity and balance background sounds, creating rich, immersive audio that feels natural and engaging.
The result is a lifelike soundscape that pulls you deeper into every scene, making moments feel more powerful and more real.
What sound optimisation features are available on AI TVs?
AI TVs enhance sound quality using intelligent optimisation features that work in real time. By analysing audio as you watch, they automatically adjust volume levels, sharpen speech clarity and separate dialogue from background noise, so every word comes through clearly.
Taking things further, Samsung AI TVs can fine-tune sound based on what’s happening on screen. With Adaptive Sound Pro, audio is dynamically balanced scene by scene, keeping dialogue crisp, effects impactful and music rich — exactly as it’s meant to be heard.
AI TVs also respond to your surroundings. Features like Samsung’s Active Voice Amplifier Pro detect everyday background noise, such as conversations or household appliances, and automatically boost voices so dialogue stays clear even in busy rooms.
By adapting to both the content you’re watching and the environment around you, AI-powered sound optimisation delivers a more refined, immersive listening experience — without you having to adjust a thing.
* Support for Adaptive Sound Pro may vary by model. To confirm compatibility, please check the specifications on each product's product detail page at Samsung.com.
Seamless Connectivity
How do Samsung AI TVs improve connectivity?
Samsung AI TVs redefine connectivity by becoming more intuitive, responsive and seamlessly woven into everyday life. As AI and platforms like SmartThings come together, the TV evolves from a screen into a smarter, more proactive companion for the home.
This smarter connectivity also opens the door to new ways of interacting with your TV. Samsung AI TVs can pair with Galaxy Watch smartwatches, letting you navigate menus, scroll through content or return to previous screens using simple wrist gestures — no remote needed. Over time, the AI learns your movements, making control feel smoother and more natural every time you use it.
Connectivity also extends to thoughtful features designed for real life, such as Pet Care. When you’re away, your TV can listen for sounds from your pet using its built-in microphone and respond automatically. It can send alerts to your phone and even play familiar, calming content your pet enjoys — helping them stay relaxed and comfortable until you return.
- * Available apps and services may vary and are subject to change without notice.
- * Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.
- * Available apps and services may vary and are subject to change without notice.
- * Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.
Personalised Experiences
What personalised experiences do Samsung AI TVs provide?
Samsung AI TVs go beyond smarter entertainment to deliver experiences that feel personal and thoughtfully designed around you.
With features like Generative Wallpaper, you can create custom visuals that reflect your style and mood. By turning the screen into beautifully crafted, high-quality imagery, your TV becomes more than something you watch — it becomes part of your living space, enhancing the atmosphere and blending seamlessly into your home décor.
Meet Vision AI in Samsung AI TVs
Neo QLED 8K
Unleash the full power of Samsung Vision AI
OLED
True blacks, bright whites, true-to-life colour
Neo QLED
Our most advanced TV experience
The Frame
Your Art Gallery on TV
QLED
Naturally bright with true-to-life colour
FAQ
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1. How do Samsung AI TVs safeguard user privacy and security?AI TVs come with robust built-in security features to protect your personal information and defend your TV against harmful attacks.
On Samsung AI TVs, Knox Security helps protect that sensitive data like passwords and payment details are secure, connected devices are monitored and malicious activity is automatically blocked. Additionally, constant monitoring and updates are made to safeguard the TV and connected devices against the latest threats. -
2. How are Samsung AI TVs different from smart TVs?The main difference between Samsung AI TVs and Smart TVs is that AI TVs use artificial intelligence to enhance picture and sound quality, and to learn from user behaviour to deliver personalised, user-centric services — building on the connectivity and app-based features that Smart TVs already provide.
Smart TVs focus primarily on convenience through connectivity and access to internet-based TV apps. They offer features such as smartphone mirroring, IoT device connectivity, and remote-control operation via voice assistants. They can also provide optimised viewing experiences but rely mostly on preset settings.
On the other hand, Samsung AI TVs take entertainment to the next level by incorporating advanced AI processing to automatically optimise picture quality, sound and more, in real time. Additionally, these displays also deliver more advanced personalisation, understand voice commands more accurately and integrate with IoT devices more seamlessly.
In other words, all Samsung AI TVs are Samung smart TVs, but not all Samung smart TVs are Samsung AI TVs. In essence, AI TVs go beyond smart experiences and continuously learn to deliver excellent performance that continues to improve over time. -
3. Are AI-related software updates provided on Samsung AI TVs?Yes, AI-related software updates are provided on Samsung AI TVs and will continue to be available over time — helping ongoing access to the latest features and enhancements.
